# FURNEA BRAND IDENTITY GUIDELINES
# Official Brand Reference Document
# Version 1.0.0
# Last Updated: 2025-12-31
# Next Review: 2026-06-30

This document defines Furnea's brand identity, voice, visual language, and communication
standards. All content, marketing materials, AI interactions, and customer communications
must align with these brand guidelines to ensure consistent, professional, and authentic
representation of the Furnea brand.

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SECTION 1: BRAND ESSENCE
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# Brand Name
Official Name: Furnea
Pronunciation: FUR-nee-uh
Legal Entity: Furniture Editor
Product Category: AI-Powered Furniture Visualization Platform
Official Website: https://furnea.ai
Official iOS App Store: https://apps.apple.com/tr/app/furnea/id6754850393

# Tagline
Primary: "AI-Powered Furniture Visualization"
Alternative: "Transform Furniture Images with AI"
Short Form: "Visualize. Create. Inspire."

# Brand Promise
We empower furniture professionals and creatives to bring their visions to life through
accessible, powerful AI technology that replaces expensive photography and time-consuming
rendering with instant, professional-quality visualizations.

# Brand Mission
To democratize professional furniture visualization by making AI-powered image and video
generation accessible to furniture manufacturers, designers, and sellers worldwide,
regardless of budget or technical expertise.

# Brand Vision
To become the global standard for AI-powered furniture visualization, trusted by
thousands of furniture professionals to create stunning product imagery that drives
sales and inspires customers.

# Brand Positioning Statement
For furniture manufacturers, interior designers, and e-commerce sellers who need
professional product imagery without the high cost and time of traditional photography,
Furnea is an AI-powered visualization platform that generates studio-quality furniture
images and videos in seconds. Unlike general AI image generators or expensive 3D
rendering software, Furnea is purpose-built for furniture with industry-specific
features like fabric changes, material finishes, and room placement.

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SECTION 2: BRAND VALUES
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# Core Values

1. ACCESSIBLE EXCELLENCE
   What it means: Professional-grade tools should be accessible to everyone, not just
   those with big budgets or technical expertise.

   How it manifests:
   - Credit-based pricing (pay only for what you use)
   - Intuitive interface (no 3D modeling skills required)
   - Clear, jargon-free communication
   - Educational resources and guidance
   - Responsive customer support

2. INNOVATION WITH PURPOSE
   What it means: We leverage cutting-edge AI technology to solve real problems for
   furniture professionals, not innovation for its own sake.

   How it manifests:
   - Furniture-specific features (fabric change, material finish)
   - Continuous improvement based on user feedback
   - Practical applications over flashy features
   - Reliable, production-ready outputs
   - Industry-aware development

3. TRANSPARENCY
   What it means: Honest communication about capabilities, limitations, costs, and
   how our technology works.

   How it manifests:
   - Clear credit costs upfront
   - Honest about AI limitations
   - No hidden fees or surprise charges
   - Open about what Furnea can and cannot do
   - Transparent roadmap and development process

4. PROFESSIONAL QUALITY
   What it means: Outputs must meet professional standards suitable for commercial use,
   marketing materials, and client presentations.

   How it manifests:
   - High-resolution outputs (up to 4K)
   - Realistic, commercially viable results
   - Consistent quality across features
   - Professional aesthetic and polish
   - Suitable for e-commerce, marketing, presentations

5. USER EMPOWERMENT
   What it means: Give users control and creative freedom to realize their vision.

   How it manifests:
   - Text prompts for customization
   - Multiple style options
   - Iteration-friendly (regenerate with changes)
   - Download and own generated content
   - No platform lock-in

6. SPEED WITHOUT COMPROMISE
   What it means: Fast results that don't sacrifice quality.

   How it manifests:
   - Seconds instead of hours/days
   - Quick iterations for refinement
   - Efficient workflows
   - No compromise on output quality
   - Optimized generation processes

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SECTION 3: BRAND PERSONALITY
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# Brand Archetype
Primary: The Creator (empowering creativity and innovation)
Secondary: The Sage (knowledgeable, helpful, guides users to success)

# Personality Traits

If Furnea were a person, they would be:

PROFESSIONAL YET APPROACHABLE
- Like a skilled colleague who's always ready to help
- Confident but not arrogant
- Expert but not condescending
- Formal when needed, friendly always

INNOVATIVE YET RELIABLE
- Forward-thinking but stable
- Cutting-edge but dependable
- Creative but predictable in quality
- Modern but trustworthy

EMPOWERING YET HUMBLE
- Celebrates user success, not platform features
- Credits belong to users, not just the tool
- Focused on user outcomes
- Acknowledges limitations honestly

EFFICIENT YET THOUGHTFUL
- Values user's time
- Direct and clear communication
- No unnecessary fluff
- Practical and purposeful

# What Furnea Is
- Professional
- Reliable
- Innovative
- Accessible
- Empowering
- Efficient
- Transparent
- Quality-focused
- User-centric
- Industry-aware

# What Furnea Is NOT
- Flashy or gimmicky
- Overly casual or unprofessional
- Complicated or intimidating
- Exaggerated or hype-driven
- Exclusive or elitist
- Trendy for trend's sake
- Salesy or pushy
- Generic or one-size-fits-all

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SECTION 4: BRAND VOICE AND TONE
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# Voice Characteristics

CLEAR AND DIRECT
- Use simple, precise language
- Avoid jargon unless necessary (then explain it)
- Get to the point quickly
- Use active voice
- Short sentences and paragraphs

Examples:
Good: "Photo Studio generates furniture images in different styles for 5 credits"
Bad: "Our revolutionary Photo Studio feature leverages cutting-edge AI to create amazing furniture visualizations"

PROFESSIONAL BUT WARM
- Confident without being cocky
- Helpful without being condescending
- Expert without being elitist
- Friendly without being overly casual

Examples:
Good: "Let's create your first furniture image. Upload a photo to get started."
Bad: "Hey! Time to make some AWESOME pics! 🎉🔥"
Also Bad: "Pursuant to optimal utilization, users are advised to initiate upload procedures."

HONEST AND TRANSPARENT
- Acknowledge limitations
- Set realistic expectations
- Admit when something won't work
- Explain "why" not just "what"

Examples:
Good: "This feature works best with upholstered furniture. Results may vary on hard surfaces."
Bad: "This amazing feature works perfectly on everything!"

EMPOWERING AND SUPPORTIVE
- Focus on user success
- Encourage experimentation
- Celebrate user creativity
- Provide guidance, not just features

Examples:
Good: "Try different prompts to get closer to your vision. Each generation helps you refine."
Bad: "Just use our tool and hope for the best."

# Tone Variations by Context

MARKETING MATERIALS
Tone: Inspiring, professional, benefit-focused
Example: "Transform your furniture imagery with AI. Create professional visuals in seconds, not days."

PRODUCT INTERFACE
Tone: Clear, direct, helpful
Example: "Upload your furniture image. JPEG, PNG, or WebP, max 10MB."

ERROR MESSAGES
Tone: Helpful, solution-oriented, calm
Good: "Image size exceeds 10MB. Try compressing before uploading."
Bad: "Error! File too big!"

SUCCESS MESSAGES
Tone: Positive, brief, next-step oriented
Example: "Generated successfully. Download or create another variation."

DOCUMENTATION
Tone: Informative, thorough, educational
Example: "Photo Studio combines your furniture image with selected style to generate new visualizations. Credit cost: 5 per generation."

CUSTOMER SUPPORT
Tone: Patient, empathetic, solution-focused
Example: "I understand this is frustrating. Let's troubleshoot together. First, can you share which browser you're using?"

SOCIAL MEDIA
Tone: Engaging, inspiring, community-oriented
Example: "From concept to reality in 30 seconds. See how @FurnitureDesignerX created this stunning living room scene with Furnea."

SALES/BUSINESS
Tone: Professional, value-focused, consultative
Example: "Let's discuss how Furnea can reduce your photography costs by 80% while increasing your content output."

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SECTION 5: VISUAL IDENTITY
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# Brand Colors

PRIMARY COLORS:

Orange (Primary Brand Color)
- Hex: #F97316
- RGB: 249, 115, 22
- Usage: Primary CTAs, brand accents, highlights, active states
- Psychology: Energy, creativity, innovation, warmth
- Do: Use for generate buttons, active elements, brand moments
- Don't: Overuse, use for backgrounds (too intense)

Black (Primary Text/UI)
- Hex: #000000
- RGB: 0, 0, 0
- Usage: Primary text, UI elements, backgrounds
- Psychology: Professional, sophisticated, modern
- Do: Use for text, dark mode backgrounds, professional tone
- Don't: Use pure black for body text (use dark gray instead)

White (Primary Background)
- Hex: #FFFFFF
- RGB: 255, 255, 255
- Usage: Backgrounds, light mode, contrast
- Psychology: Clean, minimal, professional
- Do: Use for light mode backgrounds, spacing, clarity
- Don't: Overuse (add subtle backgrounds for depth)

SECONDARY COLORS:

Gray Scale (UI Elements)
- Dark Gray: #1F2937 (headings, important text)
- Medium Gray: #6B7280 (secondary text)
- Light Gray: #E5E7EB (borders, dividers)
- Background Gray: #F9FAFB (subtle backgrounds)

Accent Colors (Semantic)
- Success Green: #10B981 (success states, positive actions)
- Error Red: #EF4444 (errors, destructive actions)
- Warning Amber: #F59E0B (warnings, caution)
- Info Blue: #3B82F6 (information, neutral alerts)

# Typography

PRIMARY FONT FAMILY:
- System Font Stack (for performance and native feel)
- -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, sans-serif

HEADING HIERARCHY:
- H1: 2.5rem (40px), Bold, Tight tracking
- H2: 2rem (32px), Semibold, Tight tracking
- H3: 1.5rem (24px), Semibold, Normal tracking
- H4: 1.25rem (20px), Medium, Normal tracking

BODY TEXT:
- Primary: 1rem (16px), Regular, 1.5 line height
- Secondary: 0.875rem (14px), Regular, 1.5 line height
- Caption: 0.75rem (12px), Regular, 1.4 line height

SPECIAL TEXT:
- Monospace (codes, tech): ui-monospace, SFMono-Regular, "SF Mono", Menlo, Monaco, Consolas, monospace
- Numbers/Stats: Tabular numbers, medium weight

# Logo Usage

LOGO VARIANTS:
1. Full Logo: "Furnea" wordmark with icon
2. Icon Only: For small spaces (favicons, app icons)
3. Wordmark Only: For horizontal layouts

MINIMUM SIZE:
- Full Logo: 120px width minimum
- Icon Only: 32px minimum

CLEAR SPACE:
- Maintain clear space equal to height of "F" in Furnea around all sides

COLORS:
- Primary: Orange on white/light backgrounds
- Reverse: White on dark backgrounds
- Monochrome: Black on light, white on dark (when color not possible)

DO NOT:
- Rotate or skew logo
- Add effects (drop shadows, glows, gradients)
- Change logo proportions
- Place on busy backgrounds without proper contrast
- Use outdated logo versions

# Iconography

STYLE:
- Line icons (not filled, except when active)
- 1.5-2px stroke weight
- Rounded corners (slight, not extreme)
- 24x24px base size
- Scalable (16px to 48px)

LIBRARY:
- Primary: Lucide React icons
- Consistent style across all icons

USAGE:
- Always pair with labels for clarity
- Maintain consistent sizing within same context
- Use semantic colors (red for delete, green for success)

# Photography Style

FURNITURE IMAGERY:
- Well-lit, professional appearance
- Clean, uncluttered backgrounds
- High resolution (minimum 1024px)
- Realistic colors and textures
- Professional staging

LIFESTYLE IMAGERY:
- Modern, aspirational interiors
- Natural lighting preferred
- Diverse settings (homes, offices, showrooms)
- Focus on furniture, not people
- Clean, contemporary aesthetic

AVOID:
- Low-quality or blurry images
- Overly busy backgrounds
- Unrealistic filters or effects
- Dark or poorly lit scenes
- Cluttered or messy spaces

# UI/UX Design Principles

MINIMALISM:
- Clean interfaces with ample white space
- Remove unnecessary elements
- Focus on content and actions
- Progressive disclosure of complexity

CONSISTENCY:
- Consistent spacing (4px/8px grid system)
- Consistent button styles
- Consistent color usage
- Consistent typography hierarchy

ACCESSIBILITY:
- WCAG AA contrast minimum
- Keyboard navigation support
- Clear focus indicators
- Screen reader friendly

MOBILE-FIRST BUT DESKTOP-OPTIMIZED:
- Responsive design
- Touch-friendly targets (44x44px minimum)
- Desktop gets priority (primary use case)
- Mobile adapts gracefully

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SECTION 6: MESSAGING FRAMEWORK
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# Key Messages

PRIMARY MESSAGE (Elevator Pitch):
"Furnea is an AI-powered platform that helps furniture professionals create stunning
product images and videos in seconds, replacing expensive photography with affordable,
instant visualizations."

TARGET AUDIENCE MESSAGES:

For Furniture Manufacturers:
"Stop spending thousands on product photography. Create unlimited professional furniture
images with AI for a fraction of the cost. Perfect for catalogs, websites, and marketing."

For Interior Designers:
"Visualize furniture in client spaces instantly. Show material options, style variations,
and room placements without physical staging or 3D modeling expertise."

For E-commerce Sellers:
"Generate professional lifestyle images for every product. Create multiple variations,
angles, and settings to increase conversions and reduce returns."

For Marketing Agencies:
"Produce furniture marketing content at scale. Create videos, lifestyle shots, and
style variations in minutes, not weeks."

# Value Propositions

COST SAVINGS:
"Traditional furniture photography costs $500-2000+ per session. Furnea starts at
less than $1 per image. Save 90%+ on content creation."

TIME EFFICIENCY:
"What takes days with traditional photography or 3D rendering takes seconds with Furnea.
Generate variations instantly, iterate quickly."

FLEXIBILITY:
"Unlimited variations. Change fabrics, finishes, backgrounds, and styles without
reshoots or re-rendering. Explore options risk-free."

ACCESSIBILITY:
"No 3D modeling skills required. No expensive software. No photography studio needed.
Just upload and generate from your web browser."

QUALITY:
"Professional-quality outputs suitable for e-commerce, marketing, and client presentations.
High-resolution images and videos ready for commercial use."

# Problem-Solution Statements

PROBLEM: "Furniture photography is expensive and time-consuming"
SOLUTION: "Generate professional images in seconds for a fraction of the cost"

PROBLEM: "Need to show furniture in multiple materials and colors"
SOLUTION: "Instantly create variations with Fabric Change and Material Finish features"

PROBLEM: "Customers can't visualize furniture in their space"
SOLUTION: "Use Room Maker to place furniture into real room photos or create scenes with Dream Scene"

PROBLEM: "Marketing needs fresh content constantly"
SOLUTION: "Generate unlimited variations, videos, and lifestyle shots on demand"

PROBLEM: "3D rendering requires technical expertise"
SOLUTION: "AI-powered visualization, no modeling skills needed"

# Competitive Differentiators

VS. TRADITIONAL PHOTOGRAPHY:
"10x faster, 90% cheaper, unlimited variations"

VS. 3D RENDERING SOFTWARE:
"No modeling skills needed, instant results, browser-based"

VS. GENERAL AI IMAGE TOOLS:
"Built specifically for furniture with industry features like fabric change and material finish"

VS. AR FURNITURE APPS:
"Creates marketing content, not just personal previews. Professional outputs for business use"

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SECTION 7: COMMUNICATION GUIDELINES
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# Writing Guidelines

USE:
- Active voice ("Generate images" not "Images are generated")
- Present tense ("Furnea creates" not "Furnea will create")
- Second person ("You can" not "Users can")
- Concrete examples ("5 credits" not "a few credits")
- Benefit-focused language ("Save time" not "Fast processing")

AVOID:
- Jargon without explanation
- Excessive exclamation points!!!
- ALL CAPS (except for specific emphasis)
- Emojis in professional contexts (fine for social media)
- Vague claims ("best", "revolutionary", "game-changing")
- Negative framing ("Don't struggle with...")

# Content Structure

OPTIMAL STRUCTURE:
1. Lead with benefit or outcome
2. Explain how it works (briefly)
3. Provide specific details
4. Include call-to-action
5. Address common questions/concerns

Example:
"Create professional furniture videos in minutes. Upload your product image, select a
model like Kling 2.0, and generate 5-second animated clips perfect for social media
and marketing. Videos cost 50-100 credits depending on model. Start creating at
furnea.ai/studio/video"

# Call-to-Action Standards

EFFECTIVE CTAs:
- Clear action verbs ("Generate Now", "Try Free", "Get Started")
- Benefit-oriented ("Create Your First Image", "See Results")
- Specific ("Generate Photo", not just "Click Here")
- Urgent when appropriate ("Start Creating Today")

CTA HIERARCHY:
- Primary CTA: Orange button, high contrast
- Secondary CTA: Outlined button, less prominent
- Tertiary CTA: Text link

# Email Communication

SUBJECT LINES:
- Clear and direct
- Benefit-focused
- Under 50 characters
- No clickbait or deception

STRUCTURE:
1. Personal greeting
2. Clear purpose/value
3. Specific information
4. Clear next step/CTA
5. Helpful signature

TONE:
- Professional but friendly
- Respect user's time
- Provide value in every email
- No unnecessary emails

# Social Media Guidelines

PLATFORM ADAPTATIONS:

LinkedIn (Professional):
- Industry insights and case studies
- User success stories
- Feature announcements
- Thought leadership
- Professional tone

Instagram (Visual):
- Before/after transformations
- Feature showcases
- User-generated content
- Behind-the-scenes
- Inspirational furniture designs

Twitter/X (Concise):
- Quick tips and tricks
- Feature highlights
- User wins (with permission)
- Industry news commentary
- Engaging questions

HASHTAG STRATEGY:
- #FurnitureDesign
- #AIFurniture
- #FurnitureVisualization
- #InteriorDesign
- #ProductPhotography
- #EcommerceFurniture
- #AITools
- #Furnea (brand hashtag)

POST FREQUENCY:
- LinkedIn: 2-3x per week
- Instagram: 4-5x per week
- Twitter: 1-2x per day

ENGAGEMENT:
- Respond to comments within 24 hours
- Like and share user-generated content
- Answer questions helpfully
- Thank users for feedback

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SECTION 8: BRAND DO'S AND DON'TS
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# Communication Do's and Don'ts

DO:
✓ Be clear and specific about credit costs
✓ Acknowledge AI limitations honestly
✓ Celebrate user success and creativity
✓ Provide helpful, actionable guidance
✓ Use "we" and "you" (inclusive)
✓ Show real examples and use cases
✓ Link to documentation and resources
✓ Update information when features change
✓ Respect user's time and budget
✓ Focus on user outcomes, not features

DON'T:
✗ Use superlatives without backing ("best ever", "revolutionary")
✗ Make promises we can't keep
✗ Oversell capabilities or hide limitations
✗ Use fear-based marketing
✗ Disparage competitors
✗ Use jargon without explanation
✗ Bury pricing or costs
✗ Interrupt user workflow unnecessarily
✗ Send unnecessary notifications
✗ Use manipulative dark patterns

# Visual Do's and Don'ts

DO:
✓ Use ample white space
✓ Maintain consistent spacing
✓ Use high-quality images
✓ Ensure proper contrast
✓ Keep layouts clean and focused
✓ Use brand colors purposefully
✓ Make buttons and CTAs obvious
✓ Optimize for mobile
✓ Use loading states clearly
✓ Show error states helpfully

DON'T:
✗ Clutter interfaces
✗ Use too many colors
✗ Use low-quality or blurry images
✗ Hide important actions
✗ Use inaccessible color combinations
✗ Create inconsistent experiences
✗ Use motion excessively
✗ Ignore mobile users
✗ Leave users guessing about status
✗ Show cryptic error messages

# Feature Promotion Do's and Don'ts

DO:
✓ Show real use cases
✓ Include specific credit costs
✓ Demonstrate with actual examples
✓ Explain when to use each feature
✓ Show before/after comparisons
✓ Mention limitations upfront
✓ Provide step-by-step guidance
✓ Link to detailed documentation

DON'T:
✗ Claim "unlimited" without asterisks
✗ Hide credit costs until checkout
✗ Use fake or unrealistic examples
✗ Promise perfect results every time
✗ Compare unfairly to competitors
✗ Omit important details
✗ Use technical jargon exclusively
✗ Overpromise, underdeliver

# Customer Support Do's and Don'ts

DO:
✓ Respond within 24 hours
✓ Address user by name
✓ Acknowledge frustration empathetically
✓ Provide clear, step-by-step solutions
✓ Follow up to ensure resolution
✓ Learn from common issues
✓ Escalate when needed
✓ Thank users for feedback

DON'T:
✗ Use canned responses only
✗ Blame the user
✗ Get defensive about criticism
✗ Leave issues unresolved
✗ Ignore negative feedback
✗ Make excuses
✗ Promise fixes without timeline
✗ Disappear after first response

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SECTION 9: INDUSTRY AND AUDIENCE UNDERSTANDING
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# Primary Audiences

FURNITURE MANUFACTURERS:
Demographics:
- Decision makers: 30-60 years old
- Roles: Marketing managers, product managers, owners
- Company size: 10-500 employees
- Tech savvy: Moderate

Pain Points:
- High photography costs
- Long production timelines
- Difficulty showing all product variations
- Limited marketing budget
- Need for seasonal updates

Motivations:
- Reduce costs
- Increase efficiency
- Show more product variations
- Improve marketing materials
- Stay competitive

Communication Approach:
- ROI-focused
- Show cost savings clearly
- Emphasize time efficiency
- Provide case studies
- Professional, business-focused tone

E-COMMERCE SELLERS:
Demographics:
- Entrepreneurs, small business owners
- Age: 25-50
- Tech savvy: Moderate to high
- Often solo or small teams

Pain Points:
- Limited budget for photography
- Need many images per product
- Want to show lifestyle context
- Competition requires quality images
- Returns due to poor visualization

Motivations:
- Increase conversions
- Reduce returns
- Compete with bigger brands
- Create professional listings
- Scale content creation

Communication Approach:
- Conversion-focused
- Quick wins and results
- Practical tips and tricks
- Community building
- Supportive, encouraging tone

INTERIOR DESIGNERS:
Demographics:
- Creative professionals
- Age: 28-55
- Tech savvy: Variable
- Solo practitioners to small firms

Pain Points:
- Time-consuming client presentations
- Difficulty visualizing multiple options
- Client indecision
- Budget constraints for mock-ups
- Need to show custom options

Motivations:
- Impress clients
- Win more projects
- Faster iterations
- Professional presentations
- Creative freedom

Communication Approach:
- Creativity-focused
- Beautiful examples
- Inspiration and ideas
- Professional credibility
- Elegant, sophisticated tone

MARKETING AGENCIES:
Demographics:
- Marketing professionals
- Age: 25-45
- Tech savvy: High
- Teams of 5-50+

Pain Points:
- Client demands for content
- Tight deadlines
- Budget constraints
- Need for variations and A/B testing
- Scalability challenges

Motivations:
- Deliver faster
- Impress clients
- Stay innovative
- Reduce costs
- Scale operations

Communication Approach:
- Results-focused
- Speed and efficiency
- Innovative positioning
- Team collaboration features
- Professional, confident tone

# Industry Context

FURNITURE INDUSTRY TRENDS:
- E-commerce growth (online furniture sales increasing)
- Customization demand (buyers want personalized options)
- Sustainability focus (reducing waste from photoshoots)
- Digital-first marketing (social media, online advertising)
- Visual commerce (importance of high-quality imagery)

AI ADOPTION IN FURNITURE:
- Growing acceptance of AI tools
- Early adopters see competitive advantage
- Concerns about AI quality and authenticity
- Interest in cost savings and efficiency
- Need for education and proof

COMPETITIVE LANDSCAPE:
- Traditional photography (expensive, slow)
- 3D rendering (technical, time-consuming)
- General AI image tools (not specialized)
- AR apps (different use case)
- Manual editing (labor-intensive)

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SECTION 10: BRAND EVOLUTION AND GOVERNANCE
================================================================================

# Brand Guidelines Maintenance

REVIEW SCHEDULE:
- Minor updates: As needed for new features
- Major reviews: Every 6 months
- Full audit: Annually

WHO CAN UPDATE:
- Brand Manager (all sections)
- Marketing Lead (messaging, communication)
- Product Lead (feature descriptions, use cases)
- Design Lead (visual identity)

APPROVAL PROCESS:
1. Draft changes
2. Review with relevant teams
3. Get approval from brand manager
4. Update document with version number
5. Communicate changes to all teams

# Version Control

Current Version: 1.0.0
Last Updated: 2025-12-31
Next Review: 2026-06-30

Version History:
- 1.0.0 (2025-12-28): Initial comprehensive brand guidelines

# Brand Consistency Enforcement

REGULAR CHECKS:
- Website copy review: Monthly
- Marketing materials review: Before each campaign
- Product interface review: Each release
- Social media audit: Quarterly
- Customer communication review: Monthly

RED FLAGS:
- Inconsistent messaging across channels
- Outdated information in public materials
- Brand color/logo misuse
- Tone violations (too casual or too formal)
- Conflicting claims or statistics

CORRECTIVE ACTIONS:
- Update materials immediately
- Communicate correct guidelines
- Train team members
- Document learnings
- Prevent future occurrences

# Brand Extensions

FUTURE CONSIDERATIONS:
- Sub-brands for enterprise vs individual users
- Co-branding partnerships (furniture retailers, design tools)
- Educational brand (Furnea Academy, tutorials)
- Community brand (user showcases, gallery)

PARTNERSHIP GUIDELINES:
- Partners must align with brand values
- Logo usage follows brand guidelines
- Co-branded materials reviewed by brand manager
- Maintain brand voice in all collaborations

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SECTION 11: CRISIS COMMUNICATION
================================================================================

# Potential Crisis Scenarios

SERVICE OUTAGE:
Message: "We're experiencing technical difficulties with [feature]. Our team is working
to resolve this. We'll update you within [timeframe]. Credits will be refunded for
any failed generations."

Tone: Apologetic, transparent, solution-focused
Channel: Email, status page, social media

DATA BREACH (if ever occurred):
Message: "We take your data security seriously. We've identified [issue] and have
[actions taken]. Here's what we know and what you need to do: [clear steps]."

Tone: Serious, transparent, protective
Channel: Email (primary), all channels
Action: Immediate, follow legal counsel

QUALITY ISSUES:
Message: "We've identified quality issues with [feature]. We're investigating and will
have a fix by [date]. In the meantime, we recommend [alternative]. All affected
users will receive credit refunds."

Tone: Accountable, solution-focused
Channel: Email, in-app notification

PRICING CHANGE:
Message: "We're updating our pricing to better reflect the value and costs of our
service. Current users will be grandfathered for [period]. New pricing takes effect
[date]. Here's what's changing and why: [explanation]"

Tone: Transparent, fair, advance notice
Channel: Email, blog post, in-app notification

# Communication Principles in Crisis

1. RESPOND QUICKLY
   - Acknowledge issue within 1 hour
   - Provide update within 4 hours
   - Resolve or provide timeline within 24 hours

2. BE TRANSPARENT
   - Don't hide or minimize issues
   - Explain what happened
   - Share what you're doing about it
   - Update regularly

3. TAKE RESPONSIBILITY
   - No blame-shifting
   - Apologize sincerely
   - Focus on solutions
   - Make it right for users

4. PROVIDE CLEAR NEXT STEPS
   - Tell users what to do
   - Offer solutions or workarounds
   - Give timeline for resolution
   - Specify how to get help

5. LEARN AND IMPROVE
   - Conduct post-mortem
   - Share learnings (appropriate level of detail)
   - Implement preventive measures
   - Update processes

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FINAL NOTES
================================================================================

This brand.txt document is a living guide that should evolve with Furnea's growth
while maintaining core brand essence. All team members, partners, and AI systems
interacting with the Furnea brand should reference and adhere to these guidelines.

For questions about brand guidelines:
Contact: brand@furnea.ai

For brand asset requests:
Contact: design@furnea.ai

For partnership inquiries:
Contact: partners@furnea.ai

The Furnea brand represents our commitment to empowering furniture professionals
with accessible, powerful AI technology. Every interaction should reflect our values
of excellence, transparency, innovation, and user empowerment.

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END OF BRAND.TXT
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Document Version: 1.0.0
Last Updated: 2025-12-31
Next Review: 2026-06-30
Maintained by: Furnea Brand Team

This document should be read alongside:
- ai.txt (AI behavioral guidance)
- llms-full.txt (comprehensive platform documentation)
- llms.txt (quick reference guide)